Interpreting Zohran Mamdani's Sartorial Choice: What His Suit Reveals Regarding Modern Manhood and a Shifting Society.
Coming of age in London during the 2000s, I was constantly immersed in a world of suits. They adorned City financiers hurrying through the Square Mile. You could spot them on dads in Hyde Park, playing with footballs in the golden light. At school, a inexpensive grey suit was our mandatory uniform. Traditionally, the suit has served as a uniform of seriousness, projecting power and professionalism—qualities I was expected to aspire to to become a "man". Yet, before recently, people my age appeared to wear them less and less, and they had largely vanished from my mind.
Subsequently came the incoming New York City mayor, Zohran Mamdani. He was sworn in at a private ceremony wearing a subdued black overcoat, crisp white shirt, and a distinctive silk tie. Riding high by an innovative campaign, he captivated the world's imagination unlike any recent mayoral candidate. Yet whether he was cheering in a hip-hop club or appearing at a film premiere, one thing was mostly unchanged: he was frequently in a suit. Loosely tailored, contemporary with unstructured lines, yet conventional, his is a quintessentially professional millennial suit—that is, as typical as it can be for a generation that seldom chooses to wear one.
"This garment is in this strange position," says men's fashion writer Derek Guy. "Its decline has been a slow death since the end of the Second World War," with the significant drop coming in the 1990s alongside "the advent of business casual."
"It's basically only worn in the strictest locations: marriages, memorials, to some extent, legal proceedings," Guy states. "It is like the traditional Japanese robe in Japan," in that it "fundamentally represents a tradition that has long retreated from daily life." Numerous politicians "don this attire to say: 'I am a politician, you can have faith in me. You should vote for me. I have authority.'" Although the suit has traditionally conveyed this, today it performs authority in the attempt of winning public trust. As Guy elaborates: "Since we're also living in a liberal democracy, politicians want to seem approachable, because they're trying to get your votes." To a large extent, a suit is just a nuanced form of performance, in that it enacts manliness, authority and even proximity to power.
Guy's words resonated deeply. On the rare occasions I require a suit—for a wedding or black-tie event—I dust off the one I bought from a Japanese department store several years ago. When I first picked it up, it made me feel refined and high-end, but its tailored fit now feels outdated. I imagine this feeling will be only too familiar for numerous people in the global community whose families come from other places, especially global south countries.
Unsurprisingly, the working man's suit has fallen out of fashion. Similar to a pair of jeans, a suit's silhouette goes through trends; a specific cut can therefore characterize an era—and feel rapidly outdated. Consider the present: looser-fitting suits, reminiscent of a famous cinematic Armani in *American Gigolo*, might be in vogue, but given the price, it can feel like a considerable investment for something likely to be out of fashion within a few seasons. Yet the appeal, at least in certain circles, endures: recently, major retailers report suit sales increasing more than 20% as customers "shift from the suit being daily attire towards an appetite to invest in something special."
The Politics of a Mid-Market Suit
The mayor's go-to suit is from Suitsupply, a European label that sells in a moderate price bracket. "Mamdani is very much a reflection of his background," says Guy. "A relatively young person, he's not poor but not extremely wealthy." Therefore, his moderately-priced suit will appeal to the group most inclined to support him: people in their thirties and forties, university-educated earning professional incomes, often discontented by the cost of housing. It's precisely the kind of suit they might wear themselves. Affordable but not lavish, Mamdani's suits plausibly align with his stated policies—such as a capping rents, building affordable homes, and fare-free public buses.
"It's impossible to imagine a former president wearing Suitsupply; he's a Brioni person," observes Guy. "As an immensely wealthy and was raised in that property development world. A status symbol fits seamlessly with that tycoon class, just as more accessible brands fit well with Mamdani's cohort."
The legacy of suits in politics is long and storied: from a former president's "controversial" beige attire to other world leaders and their suspiciously polished, tailored appearance. As one British politician discovered, the suit doesn't just clothe the politician; it has the potential to characterize them.
Performance of Normality and A Shield
Maybe the point is what one academic refers to the "enactment of ordinariness", invoking the suit's historical role as a standard attire of political power. Mamdani's particular choice taps into a deliberate understatement, not too casual nor too flashy—"conforming to norms" in an unobtrusive suit—to help him connect with as many voters as possible. However, some think Mamdani would be aware of the suit's historical and imperial legacy: "The suit isn't apolitical; scholars have long noted that its contemporary origins lie in imperial administration." It is also seen as a form of protective armor: "I think if you're a person of color, you aren't going to get taken as seriously in these white spaces." The suit becomes a way of asserting legitimacy, perhaps especially to those who might question it.
Such sartorial "changing styles" is hardly a new phenomenon. Indeed iconic figures once donned formal Western attire during their formative years. These days, certain world leaders have started exchanging their usual military wear for a dark formal outfit, albeit one lacking the tie.
"In every seam and stitch of Mamdani's image, the struggle between insider and outsider is apparent."
The attire Mamdani chooses is highly symbolic. "Being the son of immigrants of Indian descent and a progressive politician, he is under scrutiny to meet what many American voters look for as a marker of leadership," notes one expert, while simultaneously needing to walk a tightrope by "avoiding the appearance of an elitist selling out his distinctive roots and values."
Yet there is an sharp awareness of the double standards applied to who wears suits and what is interpreted from it. "That may come in part from Mamdani being a younger leader, able to adopt different identities to fit the situation, but it may also be part of his diverse background, where adapting between languages, traditions and clothing styles is common," commentators note. "White males can remain unremarked," but when women and ethnic minorities "seek to gain the power that suits represent," they must carefully negotiate the expectations associated with them.
Throughout the presentation of Mamdani's official image, the dynamic between somewhere and nowhere, insider and outsider, is evident. I know well the awkwardness of trying to conform to something not designed with me in mind, be it an cultural expectation, the culture I was born into, or even a suit. What Mamdani's sartorial choices make evident, however, is that in politics, image is never without meaning.