Studio 54 Fashion Makes a Revival: Shaggy Coats Are the Party Season's Must-Have
Although the iconic New York venue Studio 54 shut its doors nearly four decades ago, its distinct fashion influence continues strong.
Currently, the focus isn't on see-through bodysuits but on the furry, fuzzy coats and wraps favored by style icons and club-goers as well.
With the holiday party season coming up, the signature Studio 54 coat is enjoying a major comeback.
Retail Data Reflects the Trend
One of the most popular items from a latest partnership between a major retailer and a London label is a cropped, off-white, shaggy jacket with giant lapels.
At a leading department store, online queries for taupe fake fur coats have surged 190% compared to last year.
The demand for secondhand fuzzy items is also soaring, with searches for synthetic fur growing by 257% in the last six months on a popular secondhand website.
"This is a statement coat," notes a senior style expert, explaining that it serves as the main piece of an outfit.
The editor likes to style her personal oversized shaggy coat with low-rise jeans or leggings and short shorts.
Television Fashion Mirrors the Look
The aesthetic is showcased in a latest streaming romantic comedy series, where a sister wears a toffee-colored fuzzy jacket to a casual dinner.
When challenged about her bold look, the sister replies, "It's what you said to look fancy. That's style!"
The Rise of the "Boom Boom" Vibe
This look aligns with what an American trend forecaster is terming "glam excess."
Rooted in the glamour and excess of the 1980s New York, this aesthetic brings to mind wealth, champagne, smoking, high hemlines, loose morals and, naturally, fuzzy textures.
Similar to that era, the trend is set against a uncertain economy.
This style is all about embodying the life you aspire to rather than the one you have to endure.
Contemporary Materials and Tongue-in-Cheek Luxury
Whereas animal fur was everywhere during Studio 54's peak, today's versions are mostly made from lambskin—a secondary product of the meat industry—or man-made fabrics like polyester.
The trend embodies a tongue-in-cheek luxury—as if a famous Muppet has taken charge with overblown proportions and surprising hues.
Star Endorsement and Exclusive Releases
A London designer was an early instigator of this trend. Her shaggy coats with curly proportions have been worn by top singers.
Because of strong interest, these coats are now only sold in exclusive drops. An forthcoming release includes a pink and grey version akin to a large pom-pom, alongside leopard- and zebra-print versions with exaggerated fuzzy trim.
"If you can only purchase one thing, you wouldn't choose it to be a basic jumper or a pair of ordinary trousers, you want a standout piece," explains a magazine head.
This sentiment is echoed by a style head at a leading retailer, who describes it "a surprising, playful element" that doesn't require a complete outfit.
Final Mood Lifter
Ultimately, the shaggy coat can act as a fantastic pick-me-up.
"It won't cost a fortune," says the editor, "and it will make you feel glam when everything else is pretty gloomy."
